20.5 C
Beijing
22.9 C
New York
20.9 C
London
30 C
Mumbai
Wednesday, May 27, 2020

Manchester United Sues ‘Football Manager’ Video Game Series Over Use of Name


Manchester United is suing the makers of the “Football Manager” video game series for allegedly infringing its trademark by using the club’s name. The English Premier League side has taken legal action against the developers of the popular football management simulation for replacing the club logo with a simplified red and white striped version. United claims this “deprives the registered proprietor of its right to have the club crest licensed.”

Sega Publishing and Sports Interactive said they have been legitimately using the club’s name in a football context in “Football Manager” and its predecessor, “Championship Manager,” since 1992 without any complaints.

Data analytics and talent scouts working for United contacted SI asking for access to the Football Manager database for research purposes, according to the gaming companies. Being unable to reference United “would amount to an unreasonable restraint on the right to freedom of expression,” they argued.

At a preliminary remote hearing on Friday, United barrister Simon Malynicz said the money clubs make from licensing their names and logos was very significant.

“Consumers expect to see the club crest next to the name Manchester United… and this failure to do so amounts to wrongful use,” Malynicz said.

Sega and SI “encouraged” the use of downloadable patches containing replica trademarks which are supplied by third parties, Malynicz said.



Source link

Latest news

Coronavirus: French Privacy Watchdog Okays Contact Tracing App

France's privacy watchdog gave the green light Tuesday to a government-backed cellphone app that will alert users if they have been in contact...

For Some Indian Tech Companies, COVID-19 Has Been an Opportunity

While the COVID-19 outbreak has caused great hardships, even in the tech economy, for some companies, it's been a time of great opportunity...

Coronavirus: Activision, Electronic Arts Post Strong Earnings as People Stay at Home and Play

US video game titans Activision and Electronic Arts on Tuesday reported strong earnings as people staying home due to the coronavirus pandemic turn...

China Demands US Withdraw Sanctions on Tech Suppliers

China demanded Monday that Washington withdraw export sanctions imposed on Chinese companies in the latest round of a worsening conflict over technology, security...

Related news

Coronavirus: French Privacy Watchdog Okays Contact Tracing App

France's privacy watchdog gave the green light Tuesday to a government-backed cellphone app that will alert users if they have been in contact...

For Some Indian Tech Companies, COVID-19 Has Been an Opportunity

While the COVID-19 outbreak has caused great hardships, even in the tech economy, for some companies, it's been a time of great opportunity...

Coronavirus: Activision, Electronic Arts Post Strong Earnings as People Stay at Home and Play

US video game titans Activision and Electronic Arts on Tuesday reported strong earnings as people staying home due to the coronavirus pandemic turn...

China Demands US Withdraw Sanctions on Tech Suppliers

China demanded Monday that Washington withdraw export sanctions imposed on Chinese companies in the latest round of a worsening conflict over technology, security...

LEAVE A REPLY

Please enter your comment!
Please enter your name here